How Yuxus increased conversion rate by 60% through Klaviyo
Industria: Accesorios Moda Plataforma: Shopify
+60%
Website Conversion Rate
+278%
Email Revenue
+45%
Subscribers Growth
When Yuxus first approached us, they were already a growing fashion brand selling internationally, with strong product and consistent traffic.
They were generating steady demand, but email wasn’t converting that demand into revenue effectively. There was a clear opportunity to turn email into a more structured and reliable revenue channel.
«Improving our website conversion rate was a top priority, and increasing it by 60% had a significant impact on our revenue.»
Fernando Carrilo
Co-founder at Yuxus
«Improving our website conversion rate was a top priority, and increasing it by 60% had a significant impact on our revenue.»
«Improving our website conversion rate was a top priority, and increasing it by 60% had a significant impact on our revenue.»
«Improving our website conversion rate was a top priority, and increasing it by 60% had a significant impact on our revenue.»
«Improving our website conversion rate was a top priority, and increasing it by 60% had a significant impact on our revenue.»
The Challenge
Despite having an active email setup, the channel wasn’t performing at the level it could.
- Heavy investment in paid ads was increasing acquisition costs, making conversion and retention a priority
- Conversion from email was lower than expected
- Segmentation was basic and not fully aligned with customer behaviour
- Key flows were in place but under-optimised
- Campaigns lacked consistency and strategic direction
As a result, a meaningful portion of potential revenue was being left untapped.
The Solution
We migrated Yuxus from Mailchimp to Klaviyo and rebuilt their email marketing with a clear objective: make it a core revenue driver.
The focus wasn’t just on improving individual flows or campaigns, but on building a system that could consistently convert demand across the entire customer journey.
We focused on:
- Building and optimising core flows (welcome, browse, cart, post-purchase)
- Implementing advanced segmentation based on behaviour
- Improving on-site email capture to increase both quality and volume
- Structuring campaigns around key moments and customer intent
Results
Within the first three months, the impact of the new setup was clear.
- Conversion rate increased by 60%
- Email revenue grew by 278%
- Subscriber growth accelerated by 45%.
Flows began to consistently capture and convert demand, while campaigns became more aligned with key moments and customer behaviour.
This allowed Yuxus to generate more revenue from the same traffic, while building a stronger foundation for long-term growth.
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+60%
Website Conversion Rate
+278%
Email Revenue
+45%
Subscribers Growth
«Tripling our email revenue was a major milestone.
It wouldn’t have been possible without the team’s support and clear communication.»
Fernando Carrilo
Co-founder at Yuxus
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