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Turn Klaviyo into a Revenue Engine for Your Fashion or Beauty Brand.

Most DTC brands already have the basics in place — but they’re still underperforming across flows, campaigns, SMS and list growth. We fix that.

Turn Klaviyo into a Revenue Engine for Your Fashion or Beauty Brand.

Most DTC brands already have the basics in place — but they’re still underperforming across flows, campaigns, SMS and list growth. We fix that.

LA NUEVA FORMA DE MULTIPLICAR CONVERSIONES SIN LÍOS DE CRO

Cómo vender más en Shopify con el mismo tráfico gracias a esta estrategia con IA.

Where most brands are leaving revenue

Underperforming Flows

Flows are live, but generating far less revenue than they should.

Unstructured Campaigns

Campaigns (and SMS sends) go out without clear segmentation or strategy.

Missed List Growth Opportunities

High-intent visitors leave without being captured.

Poor Segmentation

Messages aren’t aligned with real customer behavior or intent.

WHY THIS HAPPENS

  • Internal teams often lack the time or deep expertise. 
  • Many agencies treat Klaviyo as a secondary channel, not a core revenue driver.
We turn Klaviyo into a revenue engine. We turn Klaviyo into a revenue engine. We turn Klaviyo into a revenue engine. We turn Klaviyo into a revenue engine.

Optimizing the key drivers of revenue, from flows and campaigns to list growth and deliverability.

FLOW OPTIMIZATION
Turn your flows into your biggest revenue driver

We design and optimize the key flows that support the full customer lifecycle — from acquisition to retention — maximizing revenue across the entire customer journey. For example:

– Welcome flows that convert new subscribers into first-time customers
– Browse and cart abandonment flows that recover lost revenue
– Checkout abandonment flows that capture high-intent buyers before they drop off
– Post-purchase and cross-sell flows that increase customer value
– Winback flows that reactivate inactive customers

Let’s turn your flows into a consistent revenue engine.

CAMPAIGN STRATEGY
Turn every campaign into revenue — not just another send

We design and execute campaigns built to drive revenue — not just sends.

– Promotional campaigns aligned with key moments and product drops 
– Segmentation based on real customer behavior
– Campaign planning based on performance, not assumptions
– Consistent messaging across every touchpoint

Stop sending campaigns that don’t convert. Start turning every send into revenue.

 

LIST GROWTH
Turn more of your traffic into paying customers

We capture high-intent visitors and turn them into subscribers ready to convert.

– On-site capture strategies tailored to user behavior
– Pop-ups and forms optimized for conversion, not just volume
– Continuous testing of incentives and messaging
– Capturing users at the right moment in their journey

We also deploy advanced capture strategies directly on product pages — like our “Second Shot” capture approach — designed to convert high-intent visitors at the moment of peak interest, often increasing subscription rates by 2–3x.

Don’t let valuable traffic slip away. Turn more visitors into revenue.

DELIVERABILITY
If your emails don’t land, they don’t sell

We make sure your emails actually reach the inbox — and stay there.

– List hygiene and suppression management
– Proper domain and sending infrastructure setup
– Engagement-based segmentation to protect reputation
– Continuous monitoring and optimization

If your emails don’t land, they don’t sell. Let’s fix that.

SMS & WHATSAPP
Drive instant revenue with SMS and WhatsApp

We use SMS and WhatsApp to capture high-intent moments and drive immediate action across the customer journey.

– Abandoned cart and checkout reminders that recover lost revenue
– Time-sensitive campaigns designed for speed and response
– Post-purchase and repeat purchase nudges to increase customer value
– Highly targeted messaging based on real customer behavior

Turn high intent into immediate revenue — exactly when it matters most.

WHY BRANDS WORK WITH US

Not just another email marketing agency.

We specialize in fashion & beauty brands. We understand how your customers buy —what drives conversions, what affects retention, and how to drive performance while preserving your brand’s aesthetic and identity.

That’s how we deliver better results.

Real Results From Leading DTC brands

More conversions. More repeat purchases. More revenue.

74%

Subida de Ingresos de Flows

74%

Subida de Ingresos de Flows

Read Full Case Study →

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A Proven Two Steps System 

We turn Klaviyo into a consistent revenue driver, then extend its impact to other channels.

STEP 1

Optimization

We optimize your Klaviyo setup to unlock the revenue you’re already sitting on.

  • Flows designed to convert and recover lost sales
  • Campaign strategy built around segmentation and timing
  • List growth systems that capture high-intent traffic
  • Deliverability setup to ensure emails reach the inbox

 

For many brands, this alone drives a significant increase in revenue

 

STEP 2

Align with other channels

Klaviyo at the core of your revenue system

Once the foundation is in place, Klaviyo stops working in isolation and becomes the core of your retention system. We align it with other channels — so your message drives action wherever the customer is.

Email, onsite experience and retargeting work together to reinforce key moments. For example, if a customer receives a cart reminder email, that same message follows them on-site and across other channels in real time.

This is what we call Conver-X — a system to align  Klaviyo with other channels and drive more conversions.

The result is more revenue and more repeat purchases — from the traffic you already have.

No somos otra agencia de email marketing

El email marketing rara vez recibe la profundidad estratégica que necesita. Las agencias genéricas lo tratan como un canal más, los freelancers suelen quedarse en ejecución y los equipos internos no avanzan o son muy lentos.
Esto es lo que diferencia a Black Puma:

01    Especialistas en moda-belleza

Trabajamos exclusivamente con marcas de moda y belleza. Entendemos sus ciclos de compra, comportamientos, estrategias de retención. 

02   Equipo experimentado 

Estrategas en email marketing, copywriters, diseñadores y developers con años de experiencia en marketing digital y email marketing.

03   Visión completa del eCommerce

Con foco en email marketing pero con una profunda visión de cómo encaja dentro del ecosistema eComerce: captación, CRO, paid, retención…  

04    Una extensión de tu equipo

Te asignamos un Account Manager y canal privado en Slack para una colaboración sin fricciones. Trabajamos como una extensión real de tu equipo.

05   Método único Conver-X®

Nuestro sistema probado, diseñado para mejorar conversión, repetición de compra y revenue desde tu base de datos.

06   Empiezas sin riesgo

Aunque los proyectos suelen ser a 3 meses, con nosotros puedes cancelar la colaboración tras el primer mes si decides no continuar. Esto encanta a nuestros clientes.

Una relación basada en confianza

En el sector es habitual estructurar los proyectos con contratos cerrados desde el primer día. Nosotros preferimos que la relación se construya sobre confianza y resultados.

Por eso, aunque nuestros proyectos se plantean a 3 meses, al terminar el primer mes puedes decidir si seguimos trabajando juntos o no.

✓    SOLO 30 MIN.  

✓    REVISAMOS TU KLAVIYO  

✓    SIN COMPROMISO  

RESULTADOS REALES

Qué dicen de nosotros

Cómo trabajamos contigo

Hola, soy Rafa

Fundador de la Agencia Black Puma y creador de CORE+IA.

Soy Rafa Almagro, fundador de la Agencia Black Puma y especialista en Email Marketing y CRO para eCommerce. Durante más de quince años he ayudado a marcas como Planeta Huerto, RKS Footwear, Esenzia Clothes, Yuxus, The Beemine Lab, Enna Store o Acus Complementos a mejorar sus conversiones y optimizar su rendimiento digital.

Soy máster en marketing por ESIC, certificado como Ecommerce Marketing Specialist por Digital Marketer, Silver Partner de Klaviyo, formado en CRO por CXL y profesor del Curso Avanzado de Email Marketing para marcas de cosmética en The Beauty Cluster.

Todo comenzó con una pregunta de una directora de marketing de moda: “Rafa, ¿qué pasa con los que no abren nuestros correos? ¿Cómo llegamos a ellos?”. Ahí entendí que el email, aunque esencial, ya no bastaba. El consumidor actual necesita múltiples interacciones antes de decidir una compra, y si cada punto de contacto comunica de forma distinta, se pierde coherencia, oportunidad y conversiones.

De esa idea nació Conver-X™, un sistema Omnicanal que integra email marketing con Klaviyo, retargeting en Meta y mensajes dinámicos en la web para que todas las piezas trabajen en sincronía. En el caso de esa marca, la coherencia se tradujo en un 55 % más de ventas en pocas semanas.

Desde entonces mi equipo y yo aplicamos este enfoque con marcas que buscan crecer sin depender de más tráfico, sino de mejores embudos.

Silver Partner Klaviyo

Profesor Curso «Email Marketing Avanzado y CRO» de Beauty Business School y de Beauty Cluster.

Shopify Partner Agency

Automate. Convert. Grow.

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